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Polish is conceptual oral-hygiene brand and toothpaste. The brand's packaging and advertising were developed using one typeface, simple graphics and a color palette composed of cool-mint green and black to reflect attributes of the product.

Also, "Gel"is used in the title to reflect the smooth texture.

This project required a variety of Adobe programs that include: Illustrator, Indesign, Photoshop, Dimensions and Lightroom. The project began in the sketchbook along with a host of other ideas and names and took root to form Polish.  

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