top of page
Branding process with all logos laid out in Adobe Illustrator
Pump Creative Logo—where good ideas flow!

Logos That 
Lead

Design that digs deeper.

When your brand visuals align with your message, connection happens faster and deeper.

At Pump Creative, we help anchor your ideas in meaningful design systems that are built true to you and will last.

The Branding Process

A Human
Centered Approach

Icon of a small seeding indicating how understanding the brand story is the root of good design.
Planted with Purpose

Each brand deserves a thoughtful beginning.
Here’s how we cultivate clarity and design visual identity with a solid root system.

PumpCreative_PalominosPurse_WEB.jpg

1. Discovery

We begin with a tailored onboarding questionnaire and a thoughtful conversation to understand your vision, challenges, and goals.

​

4. Design Concept

I develop 2–3 distinct logo directions in grayscale—each rooted in strategy and explored with unique composition, typography, and tone.

​

2. Research

I study your services, mission, and audience and dig into the industry landscape and community you serve to ensure your brand feels rooted and relevant.

5. Refinement

Once a direction is selected, we refine collaboratively—solidifying color palettes, finalizing typography, and sharpening the details for full expression.

3. Strategy

Together we define your voice, tone, and positioning in a creative brief that guides every design decision to follow.

​

​

6. Delivery

You’ll receive a polished logo suite and brand guide, ready for both print and digital use. Assets are beautifully organized and easy to share with your team.

Featured Client Work

Brandi Aspinall

Keynote Speaker

  • Logo Suite

  • Brand Guide

  • Brand Story

  • Website

Brandi Aspinall's logo in journal mockup.
Logo suite and real estate signs for the Savage Group

The Savage Group

Real Estate Broker

  • Logo Suite Redesign

  • Brand Guide

  • Real Estate Signs

Katie's
Kuts

Hair Stylist

  • Logo Suite

  • Tagline

  • Brand Guide

Katie's Kuts logo suite and patterns
Profound Kitchen & Cabinet Logo Suite with business cards and handouts.

Profound Kitchen & Cabinet Design

Cabinet & Interior Design

  • Logo Suite

  • Brand Story & Website

  • Print Collateral

  • Marketing Assets

Logo
House

Student Demo

  • Logo Suite

  • Art Elements & Patterns

  • Vehicle Wrap

Logo development, vehicle wrap and packaging
PumpCreative_pattern1_long_gray_2025_edited.png

Deliverables

1

Logo Assets

  • Wordmark

  • Combination Marks

  • Symbols

  • Badges

  • Monograms

  • Taglines

Every brand has different needs, so deliverables are thoughtfully tailored to your business and budget. What doesn’t change is our commitment to setting you up with strategic, easy-to-use assets for both digital and print. Here’s what a typical branding suite includes.

2

Visual Assets

  • Color Palette

  • Typography Selection

  • Patterns

  • Textures

  • Photography Style Reference

3

Brand Guidelines

  • Logo Usage Rules

  • Typography Rules

  • Color Palette Specifications

  • Ratio Guidelines & Best Practices

Kitchen remodel with modern styling features.
Profound Kitchen & Cabinet Design
"From the first discussion of what I was looking for, to the finishing touches before launch, Lisa took what I thought my website would be to a whole other level with content and graphics. I couldn’t be happier with the process, my new logo and my website!"

Amanda Bus, Founder

Profound Kitchen & Cabinet Design 

Sunrise over Mountains

Let’s Talk About Your Project

We’re excited to learn more about you and your creative goals. Fill out the form below to tell us a bit about your project, and we’ll be in touch soon to schedule a free consultation.

Preferred way to reach you
Thanks for submitting!
bottom of page