Design That Guides
Layout That Speaks Before The Words Do
Before we even start reading, design tells us what to feel and where to start. A well-crafted layout gives order, direction, and flow so your message is easy to absorb. Pair that with purposeful illustration, and suddenly your story isn’t just read, it’s remembered.
From Strategy to Story
Information
Made Easy
Illustration & page layout that guide the eye and capture the heart.
At Pump Creative, we bring clarity and beauty to every page, brochure, or digital space. Our layouts invite readers in, while illustrations illuminate your message, creating a seamless dance of form and function. Here's the process we use to connect audience with your message.
1. Discovery
We begin with a conversation about your project—whether it’s a brochure, annual report, digital presentation, or custom illustration. We’ll talk about your goals, audience, and the mood or feeling you want your visuals to convey.
4. Design Concept
With a direction chosen, we move into crafting polished illustrations and refined layouts. We balance typography, imagery, and negative space so the page breathes, while illustrations enhance comprehension and add personality.
2. Research
Next, we gather inspiration and context—reviewing your existing brand assets, color palettes, and typography, as well as competitor materials. We explore visual styles and illustration approaches that will resonate with your audience and align with your identity.
5. Refinement
You’ll review a working draft of the design, and together we refine it through 1–2 rounds of feedback. We adjust hierarchy, pacing, and illustration details until everything feels cohesive, clear, and on-brand.
3. Strategy
Here’s where sketches, thumbnails, and rough layouts come in. We explore possible directions for illustration style, visual hierarchy, and flow. These concepts give you a first glimpse at how the story can be told visually, before committing to final details.
6. Delivery
Your final files are packaged for web or print—clean, organized, and ready for launch. From multi-page layouts to single-spot illustrations, each design is delivered in the right formats to move seamlessly into production.
Featured Client Work
Son To
Seed
Branding & Print Deliverables
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Brand Development
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Photography
- Page Layout
- Print Ready Deliverables
Full Curl
Roofing
Interactive PDFs
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Multi-page Contract Layout
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Interactive PDF
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Workflow Functionality
Momentum Trail Concepts
Community Proposal
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Research & Strategic Copywriting
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Multi-page Layout
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Element & Photographic Styling
The Journey Financial Group
Brand Guide Development
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Logo Redesign
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Brand Guide Development
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Signage
Wild
Weasel
Contest Art Submission
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Research & Copywriting
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Illustration
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Information Layout
"From the first discussion of what I was looking for, to the finishing touches before launch, Lisa took what I thought my website would be to a whole other level with content and graphics. I couldn’t be happier with the process, my new logo and my website!"
Amanda Bus, Founder
Profound Kitchen & Cabinet Design
